Xbox One price cut to $350 | Will the PS4 match the cut?

Xbox One drops $50 on select bundles for a limited time this holiday season.

Xbox One to $350, Microsoft’s ability to stay competitive with the PS4 has shown positive results for the company and its investors, and the recent price cut bodes well even more so for the console, but will Sony look to respond this holiday season or beyond?

Microsoft quickly realized who got the better jump on the market upon both consoles’ release in late 2013. Throughout 2014 we’ve seen great value bundles, a kinect-less console, and consistent updates to try and entice more gamers to go with the Xbox One — and it’s worked. Some incredible deals can be found for the Xbox One and, while Sony does have a few options and deals available, the PS4 has not quite been able to match that of its competitors.

Sony has remained steadfast, and their console has been receiving less rapid updates relative to the Xbox One, and has mostly the same core features that it had presented from the start.

The PS4’s last update gave it some significant upgrades — most notably the “share play” addition, but in order for Sony to continue their majority control in the market — especially in North America — gamers will need to see some more purchase options and faster updates for the console.

If Microsoft stays on track with its sales it should be surprising to no one if Sony elects to slash prices and offer some new bundles featuring their best exclusives as well.