This is one of the most saturated holiday seasons ever in gaming with major titles such as Fallout 4, Halo 5, Rise of the Tomb Raider, Call of Duty: Black Ops III, and many many more. Star Wars Battlefront was expected to be among the top sellers, but after its first week it’s clear that EA and other parties have to reel back their projections.
In the latest Earning Conference Call, Gamestop called out Battlefront along with Halo and Tomb Raider for underwhelming sales numbers in the build-up to this holiday season, but Gamestop’s CFO has not lost hope in a great turn-around.
“…we anticipate that this game is going to be a very strong game, when the movie launches in mid-December. Not to mention the fact that we have it prominently displayed in our Black Friday, and in fact we’re the only retailer that has it with significant discount, which is also going to guide sales.” – Tony Bartel, Gamestop CFO
Gamestop is relying on the success of every single title due to release during this Q4 with themselves and other brick-and-mortar stores continuing to combat the growing sales of digital gaming, but the exact sales numbers that Black Friday is helping make up isn’t quite available yet — it’ll be at least a few days before we get any idea. Though, it’s reasonable to predict that digital gaming will continue to widen it’s lead on physical game sales.
Still, gamers and investors should expect better of Star Wars Battlefront. EA has launched a massive advertising campaign for the game, but so far it seems their emphasis on the PS4 has in-fact hurt their sales — the PS4’s userbase of Battlefront gamers is larger than that of the Xbox One and PC installbase combined.
While Battlefront took the brunt of Gamestop’s criticism, Bartel didn’t single out the Star Wars title — Halo 5 was another game that didn’t live up to expectations. Microsoft claimed it was the best launch in Halo history, but Bartel seemed to disagree telling reporters to direct questions regarding the exact digital sales-numbers of Halo 5 to Microsoft.
Star Wars Battlefront hasn’t quite received the grand reception that EA was anticipating, but the game has still had a solid release in most markets. One surprise was Battlefront’s top spot in the Japanese market — taking no. 1 in the charts after just a week.
The main competition that Battlefront has faced comes from the likes of Halo 5, Fallout 4, and Call of Duty Black Ops III. However, due to the focus on western markets that these games have it helps make more sense of the success of Star Wars Battlefront in Japan.
Adding on to that, the Playstation 4 — the place where Battlefront has thrived the most, doubling the sales of that of Xbox One and PC — is dominating the home console market by a wide margin in markets outside N.A. — and especially so in Japan.
The sales, published by Japanese site, 4gamer.net (and translated by gematsu), are listed below.
Software Sales (followed by lifetime sales)
[PS4] Star Wars Battlefront (EA, 11/19/15) – 123,908 (New)
[PS4] Atelier Sophie: The Alchemist of the Mysterious Book (Gust, 11/19/15) – 30,759 (New)
[PSV] Atelier Sophie: The Alchemist of the Mysterious Book (Gust, 11/19/15) – 25,805 (New)
Disney will be revealing a plethora of Star Wars content on Friday with 30+ hours of content pertaining to both the upcoming Star Wars: The Force Awakens and the new EA developed Battlefront game.
While Starwars.com’s main focus will be on the even more highly anticipated return of the Star Wars movies with a panel including director J.J. Abrams and the movie’s producer Kathleen Kennedy. The first glimpse at the new Star Wars: Battlefront will also be showcased at 1:30 pm (EST) during the event Friday. Both a trailer and never-before-seen gameplay will be shown.
The return of the Battlefront series is being developed by DICE — the same makers of the recent Battlefield games, and many similarities between the two games is reasonably expected.
Star Wars Battlefront will release later this year (2015) during the holiday season on Xbox One, PlayStation 4, and PC. For those looking to get the first exclusive access the game will be available early on EA access through the Xbox One.