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Halo 5-related secret message displays in Xbox UK ad

343i and Microsoft have unveiled a new, seemingly normal trailer for the upcoming Halo 5: Guardians release. With many bits and pieces of details being laid out to be uncovered by fans, 343i continues that trend in their latest trailer.

The new video displays a “hacked” screen with a UNSC and ONI logo overlay interrupting a regular Xbox One games commercial. Two versions of the commercial exist — one with Battlefield: Hardline and one with the UNSC “hack” interruption.

The hacked screen includes a binary code that, when translated, directs people to When heading to the site on desktop platforms nothing is really shown, but on mobile platforms there is an eerie countdown ending on May 6.

All of this is a part of the Hunt For Truth ARG viral campaign from Microsoft that began near the end of March. Check out the Halo 5-focused secret message in the trailer below.