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Bungie expands their audience with Destiny’s Beta

The Destiny beta gives fans an exciting experience to enjoy while also marketing others.
The Destiny beta gives fans an exciting experience to enjoy while also marketing others.

Bungie’s Destiny went live on all platforms Tuesday and is currently giving those who have managed to snag a beta code a feel for the game and what to expect from their full release, September 9th, this year.

If you’ve pre-ordered the game and have gotten your hands on one of the digital-only beta download codes, you’ve likely found yourself sharing the codes with friends to join you in the action.

As the Destiny Beta gets into full swing for all platforms, there is a clear scramble for beta codes and general information regarding the game. While the beta is great for fans who already were planning on buying the game and had it pre-ordered, Bungie’s decision to give three beta codes to each person who pre-orders has created a massive opportunity for them to reach gamers that would have otherwise overlooked the game.

This is Bungie’s first game since the end of their Halo trilogy and with over $500 million invested in the new IP they can not afford to have the game be anything but a massive hit. While their marketing team has done a great deal in standard advertising, the Alpha and Beta versions of their new game helps Bungie peak the interest of all those who were on the brink trying to determine whether Destiny is really worth their money.

So far, the beta has had a limited number of connectivity problems but for most players the beta has run relatively smooth. The beta has been a success so far.

With the Xbox One and Playstation 4 both incorporating Twitch streaming now as well, even more gamers can share their adventures in Destiny. Combining the new-generation consoles’ sharing features with a smooth connection and an already massive interest in the title, makes an easy job for Destiny’s marketing team.

Destiny is taking full advantage of all the latest tech to give them a marketing edge. Don’t be surprised when Bungie’s new IP surpasses the popularity of even their former $50 million Halo franchise. (Though we may need to give them a few years before we see them overtake it.)


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Guardians in Halo 5

What is the meaning behind a "Guardian" in Halo, and how is the character reflecting Master Chief related?
What is the meaning behind a “Guardian” in Halo, and how is the character reflecting Master Chief related?

For the first time since the first Halo game, the main series will be going beyond just numbering their games and instead add something more specific to the end of their next installment — Halo 5: Guardians.  But what that exactly means is fairly vague. The only reliable information regarding the game is that the character reflecting Master Chief in 343i’s is an in-game “guardian”.

But with little known of the actual game and only speculation to truly rely on, it’s difficult to piece together exactly how the term will fit in the game.

Though it may be difficult, there has been hints in the past of what it could mean and how it is connected to the Halo universe. While it is likely just coincidental, the video below shows an inside look at how 343i may be relating “Guardians” to Halo.

During Halo 4’s production, Narrative Designer, Lindsay Lockhart, highlights the perspective of each characters and entities as “guardians.” Whether it be Master Chief to humanity, Cortana to the Master Chief, or the forerunners to their past, all of them are guardians.

In the most recent E3 trailer, we continue to get abridged glimpses and hints of how the pieces of the puzzle fit together.

Still, the evidence for any concrete explanation behind the inclusion of “Guardians” in the title, what a Guardian is, and how the term will be entwined with the story remains obscure for the time being.


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Halo: CE’s online multiplayer in The Master Chief Collection

Gephyrophobia was one of the maps not included in the console version of Halo: CE, but it is available in the Master Chief Collection.
Gephyrophobia was one of the maps not included in the console version of Halo: CE, but it is available in the Master Chief Collection.

For many Halo fans, almost all of their knowledge and experience with their beloved franchise has come through one source — an Xbox. So it isn’t a surprise to see the vast majority of fans clamor for a look at the returning Halo 2 multiplayer and overlook the new Halo: CE online play.

When the first Halo released on the original Xbox in 2001, online multiplayer wasn’t included and because of that many Xbox gamers do not know just how incredible Halo: CE’s multiplayer was and will be. Two years later the PC/Mac port came out and so did the game’s wonderful online multiplayer that will be making its console debut with the Master Chief Collection.

With all the PC-only maps included, it can also be expected that all the weaponry and vehicles included in Halo: CE’s online multiplayer will return as well. These PC exclusive additions to consoles will open up an entirely new Halo multiplayer experience.

The new maps to console players, Timberland, Death Island, Gephyrophobia, Danger Canyon, Ice Fields and Infinity, will open much wider areas of play, and maps that are more comparable to contemporary Halo maps. Along with the Fuel Rod Gun and Flamethrower and vehicles such as the Banshee and Rocket Warthog the original Halo multiplayer experience could be one of the most exciting inclusions to the Master Chief Collection.

Don’t be surprised when you see players flocking to the original Halo multiplayer just as much as Halo 2’s.


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Setting up next-gen Halo success

Halo 2 alone could entice millions to pick up the Masterchief collection
Halo 2 alone could entice millions to pick up the Masterchief collection

A new generation of consoles also comes with a new generation of gamers, and a lot of them have yet to have a proper introduction into the Halo universe.

That time is soon to arrive as the Masterchief Collection is released November 11 this year.

While some may think the Masterchief Collection will be catered to the former fans of the franchise, the game has an even greater purpose. Incorporating all four main Halo games (Halo: Combat Evolved, Halo 2, Halo 3, and Halo 4) will set the stage for a new generation to get excited for Halo 5 and future games of the franchise.

The long-term success of Halo on the Xbox One is crucial to how well received this upcoming installment is. Everyone can rightfully assume that with just Halo 2’s remake alone it is almost impossible for this game to fail.

With a new forge mode for Halo 2, an updated multiplayer experience across all games, and a Halo 5 beta, all for only $60, this collection is not only prepared to be a block buster hit, but a console selling masterpiece.

For Halo fans, one of the most exciting aspects of this revamped universe will be how this game leads to others. This may very well open the door to a new Halo Wars, a Halo:ODST, or maybe something entirely new.

Halo Wars itself is a very likely candidate to also get a reboot as well. Though it was somewhat disappointing in regards to popularity, the lack of strategy games on consoles leaves an entire demographic of gamers hungry for a quality RTS.

Phil Spencer was particular to the idea himself:

Halo’s Development Director, Frank O’Conner, heavily hinted the prospective game as well.

343 Industries will certainly be exciting to follow with all the directions that their franchise could expand and grow.

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Destiny proves promising by building off of Halo’s success

Destiny Landscape
Bungie is going to have a massive task ahead to market Destiny to the people to encourage them that this new franchise is indeed going to be incredible.

So far the quality of the game looks outstanding. The game has been presented extraordinarily well in the just the limited Alpha stages of game development. A staunch difference in comparison to their 2013 simple and straighforward trailers, the game has shown an incredible blend of classic Halo 2 multiplayer mid-game objectives and the power-up abilities introduced in Halo 3/Halo: Reach.

 

The classic scramble for the Sword (or other powerful on-map weapon) returns in a new style. A scramble for your own special weapon ammo occurs on the map randomly with an alert to all players. This brings together intense fire-fights in areas where you otherwise wouldn’t expect to face-off.

The power-ups of Halo: Reach take a new role as ‘supers’ here, but just how many will be included in the final game remains to be seen.

Combining the past success of their games will be crucial to ensuring the game takes off with early support from Bungie fans, and the game is sure to have a very Halo-esque feel to it. It will be exciting to see how they continue to build on what they’ve been able to showcase so far.