PlayStation 4 is finally $349

Early holiday for gamers

It was only a matter of time before Sony delivered the proverbial slice in its flagship console’s price tag from its debut price of $400 to Microsoft’s competing $349 mark.

John Koller, Vice President of Platforms Marketing for Sony Computer Entertainment America, announced the console’s first price cut Thursday on the PlayStation.Blog:

“Since the launch of PS4, we have been thrilled with the amount of gamers jumping into the world of PlayStation for the first time. If you haven’t made the jump yet, and you’re starting early on your holiday wish list, I have good news – we’re dropping the price of the PlayStation 4 system in the U.S. and Canada. Starting tomorrow, October 9, you’ll be able to pick up PS4 starting at the new price of $349.99 USD / $429.99 CAD (MSRP).”

This move is geared toward continuing Sony’s reign atop the consoles sales with a slew of interesting holidays bundles hitting shelves in November, some of which include Uncharted: The Nathan Drake Collection Bundle (10/9), Limited Edition Call of Duty Black Ops III 1 TB Bundle, and of course, the mecca of PS4 bundles, Star Wars Battlefront Bundle.

However, if you want to obtain the limited edition Star Wars bundle, which includes the Darth-Vader themed console and DualShock 4, you will still have to shell out $399. But let’s be honest, do you want to argue with the Sith Lord over prices?

PlayStation 4 dominance

The PS4 is simply on fire, currently holding 50 percent of the console market. It has shipped over 25 million units as of July 31 and outsold Xbox in August for the fourth consecutive month. In fact, the PS4 has sold more than the Xbox and Wii U combined.

Xbox head Phil Spencer admitted in an interview with Videogamer, he’s unsure if Xbox could ever catch the PS4.

“You know, the length of the generation… They have a huge lead and they have a good product. I love the content, the games line-up that we have.”

As of October, PS4 console sales are estimated at 25.4 million, passing the original Xbox which sold 24 million worldwide.

Last year, Microsoft marketed the Kinect-less Xbox One for the holiday season as $349 and made the price permanent in January. But although the price change boosted sales for Microsoft, it did not slow down the PS4.

Sony has sold the PS4 for $399 since its launch.

It’s also interesting to note the differences between this generation and last generation.

The Xbox 360 launched with two separate versions — Core ($299) and 20GB model ($399) as well as Sony — $20GB ($499) and 60 GB ($599) — which was a bit pricey.

Xbox proceeded to create Arcade, Pro and Elite versions, each with new price tags. Meanwhile, PlayStation 3 received its first real price cut three in a half years after its launch when Sony introduced the PlayStation 3 Slim 120 GB for $299.

Sony put all its money into its launch and it seems what looked like an interesting race two years ago has turned into a lopsided affair. With the Black Ops III beta being “the most successful beta in the history of the PS4” and an exclusive Star Wars Battlefront bundle being offered only on the PlayStation brand, you can bet PlayStation’s owner base will grow over the holidays.

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