Gamestop CFO predicts sales rebound for Star Wars Battlefront after Black Friday
This is one of the most saturated holiday seasons ever in gaming with major titles such as Fallout 4, Halo 5, Rise of the Tomb Raider, Call of Duty: Black Ops III, and many many more. Star Wars Battlefront was expected to be among the top sellers, but after its first week it’s clear that EA and other parties have to reel back their projections.
In the latest Earning Conference Call, Gamestop called out Battlefront along with Halo and Tomb Raider for underwhelming sales numbers in the build-up to this holiday season, but Gamestop’s CFO has not lost hope in a great turn-around.
“…we anticipate that this game is going to be a very strong game, when the movie launches in mid-December. Not to mention the fact that we have it prominently displayed in our Black Friday, and in fact we’re the only retailer that has it with significant discount, which is also going to guide sales.” – Tony Bartel, Gamestop CFO
Gamestop is relying on the success of every single title due to release during this Q4 with themselves and other brick-and-mortar stores continuing to combat the growing sales of digital gaming, but the exact sales numbers that Black Friday is helping make up isn’t quite available yet — it’ll be at least a few days before we get any idea. Though, it’s reasonable to predict that digital gaming will continue to widen it’s lead on physical game sales.
Still, gamers and investors should expect better of Star Wars Battlefront. EA has launched a massive advertising campaign for the game, but so far it seems their emphasis on the PS4 has in-fact hurt their sales — the PS4’s userbase of Battlefront gamers is larger than that of the Xbox One and PC installbase combined.
While Battlefront took the brunt of Gamestop’s criticism, Bartel didn’t single out the Star Wars title — Halo 5 was another game that didn’t live up to expectations. Microsoft claimed it was the best launch in Halo history, but Bartel seemed to disagree telling reporters to direct questions regarding the exact digital sales-numbers of Halo 5 to Microsoft.