Though the launch will be moving from the original October 21st release, Take-Two CEO Strauss Zelnick said he certainly likes the new release time.
“If you look at our history since we took over the company seven years ago, we have largely stayed out of the Holiday period and gone into what our competitors consider ‘non-traditional’ release windows. And that has served us very well,” Zelnick reported to MCVUK.
The company’s plans to capitalize on a less clustered market time-frame with their February release, should pay dividends for Evolve. Bioshock: Infinite, Red Dead Redemption, and L.A. Noire were released in non-traditional release windows and each of the games received a great deal of praise and success.
The rest of Take-Two Interactive’s planned lineup later this year, including the updated GTA V for new-gen consoles, remains intact.