Digital gaming is on the rise; up 11% in August
Digital gaming is the future — or perhaps digital gaming is the present. As the disc-based, physical model of video games continues to shrink with the new digital-heavy approach of the Xbox One and PS4 it’s no surprise to see each month the market continue to expand.
SuperData‘s recent analysis shows nearly a billion dollars (exactly $979 million) were spent on digital games in the month of August — an 11% increase from where it was just one year ago.
PC gamers have been a steady source of revenue for digital gaming for many years even before the Xbox One and PS4 consoles with online stores like Steam and Origin.
PC gamers and console gamers accounted for $250 million of the $979 million and with many major titles like Fallout 4, Halo 5, Call of Duty: Black Ops, and more on the way, it’s a fairly safe bet to make this number is only going to go up.
SuperData suggests that this could be the biggest holiday-season yet for the digital gaming industry.
The latest Apple TV also comes into play a bit, and despite the excitement some may have for the additional gaming features in the console the limitations of the platform is far too great for it to take any sizeable chunk of the market.
SuperData explains that “…mobile gamers are just that: they prefer to play on their smartphone or tablet and are ultimately much less likely to switch to a large screen in their living room.”
The expectations for the Apple TV as a gaming console should be set very low. There is a slim-to-none threat of the platform threatening even Nintendo’s WiiU console let alone the major Xbox One, PS4, or PC gaming platforms.
Overall, gaming as a whole is in a fantastic place as a medium with the launch of YouTube Gaming helping popularity stay on it’s skyrocketing pace along with twitch.tv merging the video and interactive media together.